Ed Sheeran Dark Chocolate Gingers personalized pack for Border Biscuits
With minimal setup costs, digital printing makes very short runs and unique prints viable. For brand owners, this means it is possible to offer high-value personalized promotions, where consumers can add a name or a special message to the packaging, often as a gift for others.
A ‘Perfect’ example of this came from folding carton converter Qualvis Print & Packaging of Leicester, UK, in 2017. With its new Xerox – TRESU digital printing and coating lines, the company helped Border Biscuits to send packs of Dark Chocolate Gingers, dedicated to Ed Sheeran during his ¸ tour. They were delivered to the star’s dressing room when he played the SSE Hydro venue in Glasgow, in April, with the message “from one Number 1 to another”.