TRESU News
Title:

Ed Sheeran Dark Chocolate Gingers personalized pack for Border Biscuits

Date:

22-01-2018

Main Image:
Ed Sheeran Dark Chocolate Gingers personalized pack for Border Biscuits
Short text:
Qualvis’s XEROX – TRESU digital folding carton lines: a perfect recipe for personalization!
 
Long text:

With minimal setup costs, digital printing makes very short runs and unique prints viable. For brand owners, this means it is possible to offer high-value personalized promotions, where consumers can add a name or a special message to the packaging, often as a gift for others.

 

A ‘Perfect’ example of this came from folding carton converter Qualvis Print & Packaging of Leicester, UK, in 2017. With its new Xerox – TRESU digital printing and coating lines, the company helped Border Biscuits to send packs of Dark Chocolate Gingers, dedicated to Ed Sheeran during his  ¸ tour. They were delivered to the star’s dressing room when he played the SSE Hydro venue in Glasgow, in April, with the message “from one Number 1 to another”.


 


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